Does Staging Really Pay Off?
If you are selling your home, staging will be recommended. You can do it yourself or hire a professional staging service. But rest assured, even the most beautiful homes benefit from staging. Don’t take my word for it. Arguably, it has become a “must-do” for sellers. Twenty years ago, nobody thought about staging as a prerequisite for selling. But today, homes are competing with homes that have been professionally staged and have gained staggering popularity. Buyers have heightened expectations in this market, and the extra cost of home staging is worth every penny!
Staged homes sell faster and for more money than those that are unstaged. Staging a home can increase a home’s selling price and enhances the chance for multiple offers. Here’s why:
First Impressions Count.
Helping others visualize the prospective property as a home is a goal. Prospective buyers are far more likely and able to imagine living there and how they will use the space. Intentional sensual aspects of smell and beauty are very impactful. Curb Appeal is another critical first impression. Having clean and minimalist rooms carefully planned like a “House and Home” magazine creates lasting first impressions for prospective buyers on a circuit of house hunting.
It brings out the best aspects of your home.
Emptying your house of the clutter and older furniture with new, fresh elements or even some neutral paint helps prospective buyers see beyond the staging to space itself. When homebuyers aren’t focused on the wear and tear they see, older furniture or distasteful elements, they are more likely to zone into the possibilities. You want potential buyers to focus on the aspects of your home they would enjoy, not on what they need to change. Staging removes the distractions.
Less time on the Market
Studies show that Unstaged homes spend 90% more time on the market than those that have had their home prepped for the market with home staging. If a house sits on the market for more than two weeks, a price reduction is often recommended and expected from prospective buyers. Therefore, the goal to have your house on the market for the shortest time possible will ultimately get you more money. Staging your home for sale optimizes the chance of a speedy sale for the most money.
It has a proven ROI
Home Staging can be done by yourself, with Realtor recommendations or with a professional stager. Hiring a professional stager or doing your own staging can add additional costs at an already financially straining investment time. However, the potential return on investment (ROI) is beyond the quick sale at top dollar. It is estimated that every $100 invested in staging and preparing your home will potentially return you $400. That is a four times ROI for a few intentional things done on your home.
It has been proven that home staging helps potential buyers visualize the space in your home easier and that ultimately is the goal for every prospective buyer. Need some help with adding staging elements into your selling process? I would love to chat with you about how you can make it pay off for you!